Characteristics of social media influencers and their effect on the purchase intent of consumers in Leyte
The rise of social media influencers became a global phenomenon especially during the lockdowns brought by the COVID-19 pandemic. Business-wise, social media and its social media influencers (SMIs) fostered the connection between businesses and their customers through various social media platforms....
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2022
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