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  1. 1

    Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

    Published 2004
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  2. 2

    More than the game a study on the audience perception of product placements in sports television shows by Ceracas, Paula Mae Ycoy

    Published 2013
    Thesis


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  3. 3

    Branded entertainment product placement & brand strategy in the entertainment business by Lehu, Jean-Marc

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  4. 4

    Branded content the fateful merging of media and marketing by Hardy, Jonathan 1963-

    Published 2022
    Book


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