TY  - BOOK
T1  - Bottom-up marketing
A1  - Ries, Al
A1  - Trout, Jack
LA  - English
PP  - New York, New York
PB  - Plume
YR  - 1990
UL  - http://www.ds.mainlib.upd.edu.ph/Record/UP-99849408841418997
OP  - 226
CN  - HF 5415 R4575 1990
SN  - 0452264189
KW  - Advertising.
KW  - Marketing.
ER  -