TY - BOOK T1 - Data strategy how to profit from a world of big data, analytics and the internet of things A1 - Marr, Bernard LA - English PP - New York PB - Kogan Page YR - 2017 UL - http://www.ds.mainlib.upd.edu.ph/Record/UP-99796217613515933 OP - 186 CN - HF 54.56 M37 2017 SN - 9780749479855 (paperback) KW - Business information services. KW - Business data processing. ER -