TY  - BOOK
T1  - The Wiley Blackwell encyclopedia of consumption and consumer studies
A2  - Cook, Daniel Thomas 1961-
A2  - Ryan, J. Michael
LA  - English
PP  - Chichester, West Sussex, United Kingdom
PB  - Wiley Blackwell
YR  - 2015
UL  - http://www.ds.mainlib.upd.edu.ph/Record/UP-99796217612333415
AB  - "With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades.  Includes over  200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, a timeline, and an introduction by the co-editors  Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior  Assembles clear and concise expert information for scholars, researchers, and students at all levels  Available as an online platform with interactive cross-referencing links and powerful searching and browsing capabilities within the work and across Wiley's comprehensive online reference collection or as a single volume in print  "--
AB  - "Provides definitive coverage of consumer studies with entries that define and explain key concepts, persons, and approaches"--
OP  - 612
CN  - HB 801 W55 2015
SN  - 9780470672846
KW  - Consumption (Economics) : Encyclopedias.
KW  - Consumer behavior : Encyclopedias.
KW  - Advertising : Encyclopedias.
KW  - Consumer protection : Encyclopedias.
ER  -