TY  - BOOK
T1  - Strategic marketing problems cases and comments
A1  - Kerin, Roger A.
A2  - Peterson, Robert A. 1944-
LA  - English
PP  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
YR  - 2007
ED  - 11th ed.
UL  - http://www.ds.mainlib.upd.edu.ph/Record/UP-99796217609396023
OP  - 722
CN  - HF 5415 K453 2007
SN  - 0131871528
KW  - Marketing : Decision making : Case studies.
KW  - Marketing : Management : Case studies.
ER  -