APA引文

Kerin, R. A., & Peterson, R. A. (2007). Strategic marketing problems: Cases and comments (11th ed.). Pearson/Prentice Hall.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 11th ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2007.

MLA引文

Kerin, Roger A., and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments. 11th ed. Pearson/Prentice Hall, 2007.