TY  - BOOK
T1  - Marketing for hospitality and tourism
A1  - Kotler, Philip
A2  - Bowen, John
A2  - Makens, James C.
LA  - English
PP  - Boston
PB  - Pearson
YR  - 2010
ED  - 5th international ed.
UL  - http://www.ds.mainlib.upd.edu.ph/Record/UP-99796217609164737
OP  - 683
CN  - TX 911.3 M3 K68 2010
SN  - 0132453134
KW  - Hospitality industry : Marketing.
KW  - Tourism : Marketing.
ER  -