TY  - BOOK
T1  - Trout on strategy capturing mindshare, conquering markets
A1  - Trout, Jack
LA  - English
PP  - New York
PB  - McGraw-Hill
YR  - 2004
UL  - http://www.ds.mainlib.upd.edu.ph/Record/UP-99796217608420394
OP  - 159
CN  - HF 5415.13 T83 2004
KW  - Marketing : Management.
KW  - Strategic planning.
KW  - Success in business.
ER  -