TY  - BOOK
T1  - Marketing
A1  - Kerin, Roger A.
A1  - Hartley, Steven W.
LA  - English
PP  - New York, NY
PB  - McGraw-Hill
YR  - 2023
ED  - Sixteenth edition.
UL  - http://www.ds.mainlib.upd.edu.ph/Record/UP-1685594773862467560
OP  - 736
NO  - International student edition.
CN  - HF 5415 K47 2023
SN  - 9781265111946 (pbk)
SN  - 1265111944
KW  - Marketing.
ER  -