TY  - BOOK
T1  - Strategic marketing problems cases and comments
A1  - Kerin, Roger A.
A1  - Peterson, Robert A. 1944-
LA  - English
PP  - Upper Saddle River, New Jersey
PB  - Prentice Hall
YR  - 1998
ED  - Eight edition.
UL  - http://www.ds.mainlib.upd.edu.ph/Record/UP-1685594773861693583
OP  - 723
CN  - HF 5415.135 K47 1998
SN  - 0136328601
KW  - Marketing : Decision making : Case studies.
KW  - Marketing : Management : Case studies.
ER  -